Art Direction

Lorelux



Creative direction from 2022. We created a rebrand of the company starting with the logo and colour brand identity, paginated the general catalogue and brochures dedicated to individual products, selected the designers to design the new collection, followed the new material finishes together with colour consultant Francesca Valan, redesigned the website and followed the shootings of the existing collections with photographers Matteo Cirenei and Michele Manisi, designed the material box and merchandising for the fairs.

Team: Francesca Valan, Matteo Cirenei, Michele Manisi, Patrizia Calcagno.


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Art Direction

IOC



A creative direction to create a unique visual expression.
A definition of a new idea of a comfortable and welcoming office, open but intimate. New products were designed, a new color palette, innovative materials and finishings, the visual language of the catalogues and brochures.

Team: Heidi Lerkenfeldt, Miro Zagnoli, DSL Studio, Pernille Vest and LaTigre Milano


IOC, since 2017  


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Art Direction

Manerba



Creative direction from 2014-2017. The aim was to transform the company in one of the most colorful and welcoming on the market. The work consisted in using a new color palette with a more nordic taste, creating new products like Undecided, collaborating with new designers, giving a unique identity through the catalogues, the exhibitions and the showroom project.

Team: Miro Zagnoli, DSL Studio,
Federica Bottoli, LaTigre 


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Art Direction

Manerba, progetto colore 



The office vision was overturned: from masculine products in the traditional office to more comfortable, softer and more welcoming products in which one feels good. "My office is my home" became the slogan of the first catalogue.
Today in the Manerba project every color of the palette is available on all surfaces.
The project is the result of intense research on color and finishes. From the new color palette designed with a nordic feel, to the research on woods, metals, laminates, coloured glasses and new fabrics. Manerba has, thus, created an extensive database of combinations and scenarios, available for architects. The examples represented here are just a small extract of the research. One of the successful and hardest challenges was obtaining monochromes on different materials.


Team: Miro Zagnoli, DSL Studio, 
Federica Bottoli, LaTigre 


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Art direction

Serralunga



Creative direction from 2010 to 2016. The aim was to give to the plastic material a more natural aesthetic. Another proposal was to combine the single pieces of the collection in a more complete outdoor furniture system. Project of the booths in Milan, Koln, Paris. Catalogues and photoshooting coordination.


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